Another dimension to explicating relationships: measuring inter-organizational linkages
نویسندگان
چکیده
This paper introduces network analysis as a way to theorize about another dimension of relationships: interorganizational relationships. Through a case study of inter-organizational relationships in the civil society movement in Croatia, this paper outlines the various ways public relations serves a relationship building function. Through the use of network analysis, we propose a model of how organizations should work together to successfully achieve their common goal to build and maintain civil society. The model proposes a public relations approach to understanding inter-organizational relationships in civil society. © 2004 Elsevier Inc. All rights reserved.
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